Here’s my subway hot take: The world doesn’t need another basic brand in beige. Or another startup that thinks “disruption” means a serif font and a moodboard. What we do need are ideas with guts, stories that move, and work that might just make the world a little better. 



That’s the bar. Building brands, moments, and stories that feel real. I’m a deep believer that creativity, in its purest form, is a craft that rebels against boring. 

📍Right now: working from a self-converted school bus tiny home, somewhere between deadline and daydream
(with coffee in hand, of course).